The Fresh Market launches its first customer rewards program

The Fresh Market has jumped into the rewards arena with the Ultimate Loyalty Experience, the specialty grocer’s first customer loyalty program in its 40-year history.

Now available at all 159 stores in 22 states, as well as The Fresh Market website, the ultimate loyalty experience offers members exclusive product discounts, shopping rewards and special perks like a slice free birthday cake during their birthday month, the Greensboro, North Carolina-based retailer said Tuesday.

Key features including auto-loaded, clip-on, and curated member-only offers, digital coupons, and “The Club Hub” shopping frequency programs, which allow Ultimate Loyalty Experience customers to earn free products or discount on their favorite items.

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The Fresh Market said it researched the best loyalty and e-commerce programs around the world to develop the ultimate loyalty experience.

The Fresh Market said The Club Hub, offered in all stores, kicks off with five clubs: Market Meal Kit Club, Artisan Cheese Club, Whole Panini Club, Floral Club and Coffee by the Cup Club. The channel noted that loyalty members will be able to help determine the next purchase frequency program, as the most requested request could become the next new club.

Another loyalty benefit includes localized offers. For example, a Wine Club frequency program is available in Florida stores, while a “Little Big Meal” club is offered in Boca Raton, Florida.

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The ultimate loyalty experience is available through The Fresh Market’s website as well as at its 159 stores in 22 states.

In developing the Ultimate Loyalty Experience, The Fresh Market said it researched the world’s best loyalty and e-commerce programs and platforms to identify compelling features, functionality, technologies, value propositions and use cases. This includes the ability to customize benefits and create frequency programs to meet shoppers’ needs down to the store level.

“We took the best of the best elements of our key learnings and applied them to our brand, our customers and our business model to create the ultimate loyalty experience,” says Kevin Miller, Chief Marketing Officer at The Fresh Market. . “We know our brand, our products and our customers are special and unique, so we’re thrilled that our ultimate loyalty experience has been customized from the ground up to provide a solid value exchange for our customers that will help us serve them. even better. And we also have some surprises in store for them in the coming months.

The Fresh Market said customers can join the ultimate loyalty experience by signing up on the retailer’s website, scanning QR codes on in-store signage or using their mobile device to text “FRESH.” at 31757. They can also initiate the registration process by providing their email address at checkout, for near real-time recognition at the point of sale.

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