Rinsed, the Car Wash CRM, Announces $12M Series A Funding from Bedrock Capital and Founders Fund
“At Rinsed, we want to enable car wash operators to imbue every customer interaction with the same quality of personalized, frictionless experience they provide at the wash. It could start with an automated follow-up text to a first customer , continue converting that single-wash customer to a subscriber via a one-page online payment form, and conclude with the user-friendly mobile management of that subscription to update their credit card on file. each touchpoint as an opportunity to further engage with the customer and ultimately strengthen that underlying relationship.”
John Lutigof Founders Fund said, “Rinsed is the only CRM designed to support $15 billion car wash market. The company is uniquely positioned to help car wash operators enter the digital age by leveraging the increasingly critical subscription model.”
Rinsed was founded by Austin Esecson, Sam Logan and Nic Hippenmeyer. The company previously lifted an unannounced notice $3 million Bedrock Capital Seed Round and Y Combinator with other angel investors. nonsense also participated in both seed and Series A.
Rinsed already serves more than 300 car washes and has increased its annual recurring revenue by more than 400% over the past year. Eric Strombergco-founder and managing partner of Bedrock Capitalwill join the board of directors as part of this transaction, “The Rinsed team combines deep car wash expertise with experience in building scalable technology products. The result is a purpose-built platform for the industry. , enabling operators around the world to build loyal relationships with customers and increase revenue. We first invested in 2020 shortly after starting the business. Given the speed of execution and the rapid growth since, we are delighted to double down and lead the A series.”
The company helps manage over one million subscribers for some of the nation’s largest car wash groups, including Crew Carwash, Metro Express, Mammoth Holdings, Whitewater and El Car Wash.
Justin LandauCEO of El Car Wash said, “Rinsed has been instrumental in the growth of El Car Wash from 7 to over 20 locations in the South Florida region. Using their tools has helped us better engage with customers, grow our membership base, and reduce churn. Rinsed has helped us modernize the way we run and grow our business.”
Rinsed will use proceeds from the round to continue to grow its engineering and customer success teams. The company has offices in the city center manhattan and Lehi, UT. Rinsed is hiring for both remote workers and New Yorkpositions based across the organization.
Rinsed is the first CRM built from scratch for the $15 billion car wash industry. A better member experience means happier customers, less churn, and more subscription revenue. Rinsed helps car washes of all sizes delight customers and increase subscription revenue, with easy-to-use features including: an all-in-one customer relationship management platform to automate communications via email and SMS, mobile-optimized checkout forms embedded directly on car wash websites that increase conversion rates by 10x, and subscription analytics, all fully integrated with point-of-purchase hardware. existing sale of the car wash.
For more information, meet Rinsed at booth 1652 at The Car Wash Show at Nashvilleor visit www.rincé.com.