PostTag and Locus set to disrupt UK logistics market with major new partnership

PostTag, the leading address search and validation service, has partnered with Locus, a future-ready platform that automates supply chain decisions, to create an end-to-end technology solution bout for deliveries. retail, FMCG, home services and third-party logistics worldwide (including continental Europe), Locus is now entering the UK market with this partnership. disrupt the UK market where customers are struggling with legacy systems that are no longer fit for purpose.

Locus is a technology platform that uses machine learning and proprietary algorithms to automate complex supply chain decisions. Founded in 2015, Locus recently raised US $ 50 million in Series C funding led by GIC, Singapore’s sovereign wealth fund.

To complete its offering to customers, PostTag was looking for an innovative technology partner for the supply chain, who shared its goal of disrupting markets and challenging historical players. The combination of Locus and PostTag will introduce a new proposition to the UK market. Locus will offer customers a tailor-made end-to-end solution that automates the supply chain process from the time the customer orders their goods on a website through the warehouse to route planning for the fleet. .

Likewise, after evaluating other technologies, Locus chose PostTag “as the best in its category” to integrate the innovative address search and validation service into its offer. The combination will not only ensure a more efficient supply chain, but also drivers who will get right to the address, the first time, without wasting precious minutes and fuel. Last mile delivery is one of the critical phases of the supply chain, accounting for 50% of delivery costs, and essential to ensure customer satisfaction.

Unlike other systems, which “pinch the location” or ask customers to generate and memorize a few random words to “pull” the driver to their address, PostTag “push” the driver to the correct location. It does this without adding other steps that must be taken to get the driver to the right door. PostTag’s destination data engine returns precise details for each address search. PostTag checks, validates and verifies addresses in multiple databases, telling the driver precisely where the home or business is. PostTag analysis reveals that almost 60% of all addresses in the UK, as shown on current mapping systems, are typically around a football pitch from the actual location of the address.

Keith Lewin, President and Founder of PostTag, said: “Our customers have told us that they are fed up with the software solutions currently offered in UK logistics. As a modern and dynamic company, free from legacy technologies, we expect Locus to have a major disruptive impact in the UK market. We are delighted that they have chosen PostTag to partner and this is a significant endorsement of our technology.

“This partnership with one of the world’s most exciting technology companies heralds a major new phase in PostTag’s history. By working with Locus, we can offer our customers even more as they strive to meet increasing customer expectations for fast and accurate deliveries.

Locus uses machine learning and proprietary algorithms to automate complex supply chain decisions. Its intelligent supply chain solutions provide end-to-end visibility and enable businesses to improve operational efficiency by controlling costs, streamlining the customer experience and reducing environmental impact. Locus’ scalable solutions include route optimization, real-time tracking and analysis, sales optimization, territory planning, vehicle allocation and network design.

Nishith Rastogi, Co-Founder and CEO of Locus, said: “PostTag has impressed us not only with the quality of their technology, but also with their desire to ensure that they solve the problems that prevent businesses from getting their goods to customers quickly and efficiently. Businesses still depend on legacy solutions that are not equipped to manage today’s real-world supply chain and logistics operations. The partnership between Locus and PostTag is set to change that, and we are excited about the growth opportunities we see in the UK. “



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