“Nerazzurri is increasingly an entertainment company, sponsorships have increased by 14% this year”



Inter are trying to modernize the way they interact with fans and operate as a brand to maximize revenue.

This according to the club’s chief revenue officer, Luca Danovaro, who spoke to DailyNet, via FCInterNewson the growth of the Nerazzurri brand and also on the increase in value of sponsorship deals over the past year.

Inter is more than just a sporting project, and one of the key aspects of running the club behind the scenes is how well it is able to support the team on the pitch with income from sources not strictly relevant to football.

With each passing income, the importance of income from sources outside of traditional streams such as matchday ticket sales becomes greater, and Danovaro explained how the Nerazzurri are trying to keep pace in this new environment.

“Inter believed strongly in repositioning their brand, which began in 2017 with the birth of Inter Media House and continued with the exponential growth of the club’s digital channels,” he explained, “which connected us with millions of fans around the world.” .”

The executive also highlighted “The opening of the new headquarters in the Porta Nuova neighborhood and the launch of the iconic Not for Everyone campaign”.

He spoke of “its link with the city of Milan, and which speaks the digital and global language of the new generation, making Inter a cultural symbol as well as a sporting one”.

“The attractiveness of our new brand positions us as a modern and global entertainment company,” suggested Danovaro, “open to collaborations with the biggest brands in the world of fashion, design and innovation, and allows us to develop new business partnerships.

“The launch of the new logo was a fundamental step in the path of development that began about four years ago, undertaken with the aim of making the brand more contemporary and international,” he said.

“Our core business has been and will always remain football”, was clear Danovaro, “but with an evolution in recent years increasingly oriented towards entertainment through innovative and dynamic content, able to communicate with the different segments of an increasingly diverse, international and young audience.

“They want to experience the world of sport and lifestyle in a new and different way than more ‘traditional’ fans,” he explained.

Regarding Inter’s sponsorship deal with DigitialBits, the main shirt sponsor for next season, Danovaro said that “a collaboration with DigitalBits will result in a business opportunity for both parties, with the integration of the partner’s own technology in the Inter application”.

He called it “Another case, that of Socios.com, with which the club was able to take advantage of the platform to create a new channel of fan engagement with Nerazzurri supporters around the world. The growth in the value of sponsorships was 14%”.


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