National World wishes attract ‘top talent’ after poaching SEO chief

A regional publisher has declared its goal of attracting the “best digital talent in the industry” after hiring an editorial chief from a competing publisher.

National World has announced the appointment of Katie Brooks as the group’s live editor, where she will lead a team focused on live trending and search engine optimization content in the group’s regional titles.

Katie joins National World from fellow regional publisher Newsquest, where she was responsible for SEO and affiliates.

His move comes amid a senior management shake-up at National World that has seen a number of editors move into new roles.

Katie, pictured, said: ‘I am delighted to have joined National World as a live group editor working with titles across the company.

“With the support of a brilliant team, I look forward to continuing the great work that has already been done.”

Katie began her regional press career in October 2018 as a trending editor on Reach’s Birmingham Live website.

She joined Newsquest in March 2020, serving as Regional Audience and Content Writer for Midlands, Somerset, East and West Wales before taking on her most recent role from August 2021.

In her new role, she will report to Audience Group Editor-in-Chief Steve Chisholm, who in turn will report to Mark Thompson, Editor-in-Chief of National World Publishing Online.

Mark said: “We are delighted that Katie has joined us from Newsquest.

“His appointment is another sign of National World’s ambitions to continue growing audiences across the UK, attracting the industry’s best digital talent and building on the successes of our recent and the city’s website.

“Katie’s team has already begun creating high-quality, research-driven content with a focus on reader needs in our major city markets to build topical authority.”

National World is currently undergoing a restructuring that will see journalism roles redeployed to major cities after a series of launches on patches traditionally covered by rival publishers Reach plc and Newsquest.

The Yorkshire Evening Post’s editor, Laura Collins, has been named the group’s publisher, overseeing the strategic direction of some of its largest civic websites, while Nancy Fielder, who edited the Sheffield daily newspaper The Star, has been appointed editor of her city-based website. Global brands.

Laura and Nancy also report to Mark in their new roles.

Edinburgh Evening News editor Euan McGrory has also been promoted to editor of ‘City World Newspapers’, taking overall responsibility for the printing operations of YEP and The Star as well as its current title. Euan reports directly to National World Executive Chairman David Montgomery in his new position.

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