Mobile as a service subscriber revenue to grow by $ 47.7 billion by 2027
A new study has found that Mobility as a Service (MaaS) subscribers will generate $ 53 billion in revenue for MaaS platform providers by 2027, up from $ 5.3 billion in 2021.
The study, conducted by Juniper Research, identified a monthly subscription model as a key to increasing adoption of MaaS among consumers. MaaS is the provision of end-to-end multimodal travel services through unique platforms, through which users can determine an optimal route and price.
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The research, however, warned that until users trust the proposition of a subscription transport service, MaaS platforms need to ensure pricing models are flexible, for example, by offering Ã la carte journeys and short-term subscriptions.
The report, Mobility as a Service: Business Models, Vendor Strategies and Market Forecast 2021-2027, recommends that platform providers take advantage of account-based ticketing to provide flexible pricing models. Account-based ticketing allows travelers to be billed on account, with smartphone apps, subscriptions, and handheld devices used to prove travel eligibility.
However, the research warned that account-based ticketing will require significant digitization of transportation networks, which is already prevalent in Europe and Asia-Pacific. It therefore predicts that more than 85% of MaaS subscriber revenues will be attributable to these regions by 2027.
Research author Adam Wears said: âOn-account ticketing is an essential prerequisite for MaaS, as it enables multimodal interoperability and supports the precise allocation of revenue among transport operators, which are both essential to foster mobility partnerships and buy-in from local authorities. . “
The report also explained how business travelers around the world will use MaaS platforms to make 25.7 million business trips per year by 2027, as companies seek to minimize spending associated with travel. business, such as fleet maintenance.