Kindred Continues Sustainability Momentum Despite Increasing Gross Revenues From Harmful Gambling Earnings
Kindred Group Plc, active in the American sports betting sector with the Unibet brand, continues to make progress on its group-wide sustainable development objectives, despite recording a slight increase in revenues generated by harmful games.
By releasing its latest “Safer Gaming Update”, the group saw its share of gross earnings from high-risk gamblers increase from 3.9% to 4.3% during the second’s trading period. trimester.
Regardless of the 0.4% increase, Kindred noted that its customer service performance maintained its 76.9% effectiveness in improving safer gaming outcomes after interventions.
Providing a breakdown of “customer risk levels”, the Stockholm-listed operator revealed that currently 91% of its customer base is made up of “recreational / social” actors (71.4%) and “Low risk” (19.5%).
All customer commitments and behaviors continue to be monitored by the “early detection system” (PS-EDS) developed by the group and applied to its entire global portfolio of brands.
PS-EDS data and analytics are shared with Kindred management and customer service teams to improve player actions and responses.
Before publishing its half-year results on July 23, the Group CEO Henrik Tjärnström, cited continued progress on the company’s sustainability goal of generating 0% of revenue for high-risk customers by 2023.
“Over the past quarter, we have continued to see positive and constructive dialogue across the industry in terms of achieving a more sustainable gaming market,” he noted.
“Ensuring that the discussion continues and that it is based on facts is essential if we are to achieve the ambition we have set for ourselves. Despite a slight increase in our revenues this quarter, which is an expected fluctuation, we remain dedicated and focused on our road to zero. “