Flooring Company Appoints New Brand Leader – Spaces4Learning


Flooring Company Appoints New Brand Manager

Flooring solutions provider Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., has chosen Shannon Cochran to become the new leading brand of Patcraft. Cochran replaces former brand leader Jeff West with immediate effect.

Cochran was Vice President of the Patcraft Creative and Design Team for five years. According to a press release, she will now take responsibility for brand strategy and execution, taking responsibility for the marketing team and continuing to lead the design team.

“Shannon fosters business success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” said Brenda Knowles, Vice President of Business Marketing and product development for Shaw. “Its performance leadership is driven by knowing customers across channels and segments and by building strategic partnerships in the market and internally within the company. She helped define Patcraft’s strategic vision together with Jeff West, and I am delighted to see her vision for the brand continue to evolve in the future.

Shaw Industries Group, Inc. provides carpet, resilient, hardwood, tile, stone, laminate, synthetic turf and specialty flooring solutions for the commercial and residential markets. The group is headquartered in Dalton, Georgia, and is represented in more than ten countries around the world.

About the Author

Matt Jones is the editor of Spaces4Learning. He can be contacted at [email protected].

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