Chipotle’s water cup candle mocks lemonade thieves
Lemonade thieves, Chipotle is upon you.
The burrito chain released a candle in honor of National Lemonade Day, which fell on Saturday this year, according to a statement. The candle pokes fun at customers’ habit of sneaking free juice by “accidentally” filling a free water cup with lemonade instead.
The cheeky, limited-edition soy candle is designed to look exactly like a cup of Chipotle water and is lemonade-scented, the statement explains.
And a bonus for lemonade lovers: each candle comes with a promotional code that you can redeem for free lemonade at your local Chipotle.
Chipotle super fans can purchase a candle for $28 on the company’s website while supplies last.
The brand has already recognized the lemonade trick, Tweeter“in this house we love and appreciate people who don’t put lemonade in their cup of water” in 2018.
For Chipotle, it seems the real purpose of playing in the watercup meme isn’t so much to cut down on lemonade theft as it is to connect with fans.
“Social is the number one destination for us to listen and engage with our superfans,” Chipotle chief marketing officer Chris Brandt said in the release. “When they see these light-hearted homages to social chatter and fan behavior, they feel even more connected to Chipotle.”