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Seo

The difference between SEO, SEM and PPC

The digital marketing industry can be confusing to those unfamiliar with it, especially if they are unfamiliar with all the acronyms and platforms. When I started in the paid search industry in 2008, I thought my friend who told me…

What to focus on this year

As the ball fell in Times Square at midnight on January 1, 2022, many search engine marketers were tempted to check their analytics and rankings.It seems that Google has replaced Santa Claus as the provider of the "Naughty or Nice" list in…

Google on how to improve SEO audits

Google's Martin Splitt offers tips on how to improve SEO audits to make them more useful to web developers.A number of tips are shared in the second episode of Google SEO and developers webseries on YouTube, dedicated to the topic of SEO…

10 things you need to know to be successful

Freelance work is often idealized and seen as an escape from a boring boss who doesn't like you.But often, when people start to work for themselves, they quickly find that they "stop from 9am to 5pm to work 24/7".It can take a toll on your…

Countries pledge to phase out coal

The Peabody Energy Francisco coal mine in Francisco, Indiana, United States on Thursday, September 23, 2021.Luc Sharrett | Bloomberg | Getty ImagesTwenty-eight countries have joined an international alliance dedicated to phasing out…

Do Google Lighthouse Scores Affect SEO?

Google Lighthouse is the # 1 recommended tool for measuring web essentials and other performance metrics.So that must affect SEO, right?Wrong.If the questions posed by SEOs are valid, the power of Lighthouse is vastly overrated.Google's…

The role of SEO in SMEs

San Diego, October 19, 2021 (GLOBE NEWSWIRE) - Simon White SEO, based in Encinitas, Calif., Would like to reach the general public and discuss how search engine optimization (SEO) plays a crucial role in the success of small and…

Is it a Google ranking factor?

Is Click-Through Rate a Google Ranking Factor? Let's ask Google.Screenshot of the search for , October 2021According to this excerpt presented, "Google does indeed use the organic click-through rate as a ranking factor".Of course,…

Create an effective SEO content strategy

While content marketing is a primary strategy for your business, optimizing your content so people can find it should also be a key strategy. First and foremost, your content should appeal to your audience. But just as important, it…

How to Avoid SEO Scams

Opinions expressed by Contractor the contributors are theirs. Let’s be honest. Search engine optimization (SEO) looks a bit like a scam on the surface. Google is a search engine…

SEO Manager – Pedestrian TV

Group of pedestrians (Winner - Publisher of the Year, Mumbrella Publish Awards) is Australia's leading youth-focused publisher. We reach a unique audience of over 4.16 million Australians per month. We host PEDESTRIAN.TV, VICE…