5 Tools to Monitor Your SEO Competitors

Search engine optimization has become much more difficult over the years. It’s no longer easy to tell why one page outranks another or to correlate a single Google algorithm update to a ranking change.

Therefore, tracking organic positions and competitors requires a lot more attention. Sections such as Featured Snippets, “People Also Ask” and Video Carousels are constantly changing. Also, Google updates are hard to notice without tracking the rankings of competing companies.

Here are five tools to monitor your organic search competitors:

  • SpyFu
  • SE classification
  • buzzsumo
  • Visualization
  • MozBar

SEO tools to monitor competitors

SpyFu. SpyFu’s Competitor Tracker shows organic ranking movements on a graph. You can add competitors or let the tool identify them based on common keywords. Even more valuable, the tool overlays competitor rankings with Google’s algorithm updates in a chosen date range to correlate any losses or gains with those changes.

You can also see competitor traffic from organic search and its overall value through similar graphs.

SpyFu’s basic plan is $39 per month. The Pro plan is $49.

SpyFu’s Competitor Tracker shows organic ranking movements on a graph. The tool overlays competitor rankings with Google updates within a chosen date range. Click on the image to enlarge.

SE classification. SE Ranking’s competitor analysis tool records a daily snapshot of the organic rankings of 100 competitors for one year.

The tool makes it easy to spot the slightest SERP moves and identify rising competitors.

Screenshot of SE Ranking's competitor analysis tool

SE Ranking’s competitor analysis tool records a daily snapshot of 100 organic search competitors for a year, making it easy to spot SERP moves. Click on the image to enlarge.

For each competing page, the tool also calculates a “visibility score” based on the keywords it ranks for, search volume, and the page’s organic positions. This helps to better understand the strength of the page.

Additionally, the SE Ranking tracks featured snippets and “People Also Ask” sections, giving a deeper view of organic visibility and potential opportunities.

SE Ranking offers a 14-day free trial with no credit card required. The Essential plan tracks up to five competitors and costs $39.20 per month. The Pro plan is $87.20.

BuzzSumo is my tool of choice for analyzing any content, including that of competitors. Enter your competitor’s URL and BuzzSumo will fetch the most successful content from that site based on social media shares, backlinks and a “permanent score”.

Screenshot of the BuzzSumo content analysis screen

BuzzSumo will fetch successful content from a competitor based on social media shares, backlinks, and an evergreen score. Click on the image to enlarge.

You can save the search for later access and also get notified when the competitor posts new content.

Use BuzzSumo’s alerts to monitor a competitor’s brand mentions across the web, which is useful for tracking their PR and link building tactics.

Buzzsumo’s free plan allows 10 searches per month. The Pro plan, with unlimited searches and additional features, costs $99 per month.

View is a page monitoring tool with competitive intelligence features, such as receiving notifications when a competitor updates a page.

Enter a page URL and let Visualping watch for changes, such as adding or removing keywords.

Visualping’s free plan allows five-page tracking. The Starter plan is $10 per month to monitor 25 pages.

Screenshot of the Visualping homepage

Visualping is a page monitoring tool with competitive intelligence features, such as receiving notifications when a competitor changes or updates a page.

MozBar is a free Google Chrome extension (requires a free Moz account), providing essential SEO metrics directly in organic results when you search.

I’m not a fan of Moz’s Domain Authority for evaluating backlinks, but it’s handy for a quick assessment of competing pages and, therefore, ranking difficulty for a keyword.

Screenshot of the MozBar in organic search results.

MozBar provides essential SEO metrics right in the organic results when you search. Click on the image to enlarge.

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