Key insights to inform your 2023 strategy

The future looks bright for in-house SEO professionals, despite emerging from a long period of uncertainty with frequent algorithm changes and layoffs. Recent trends show that companies are increasingly looking to incorporate SEO into their…

Tax facts: Room tax revenue rebounds

Wisconsin Policy Forum Wisconsin tourist tax collections rebounded in 2021, as did leisure travel, after the pandemic plunge a year earlier. But it took until 2022 for incomes to pick up in big cities like Milwaukee and Madison, which…

Google on SEO and alt text accessibility

Google's John Mueller and Lizzi Sassman discuss creating image alt text that's suitable for those who use screen readers, briefly discussing what to do with decorative images and how difficult it is to write alt text that strikes the…

What is it and how to optimize it?

If you've been doing SEO for a while, you know how important anchor text optimization was back in the day to help your websites rank well in search engines. But is it still important today? This article will give you an overview of…

Google on the use of AI images

In a recent Search off the Record podcast, Google's Lizzi Sassman and John Mueller discussed the use of AI-generated images on websites. Some of their opinions may seem surprising given the way AI-generated text content is handled by…