The execs just don’t “get it”, period!

It’s my opinion that by the time one gets to the level of executive, there’s more politics than common sense involved in the decision making.

It appears to me that TV execs are like politicians in the sense that what the people actually want has little to do with how things are done.

And I agree – the missed opportunity to cash in on the buzz was nothing short of utter stupidity!

Any newbie marketer coming on the scene today is taught that you capture the name and email address above all things, so why can’t college educated folks who are supposed to be real hot shots get a clue?

I also see some weird things that small businesses are doing on the web. I’m not even going to get into the build a mailing list stuff, but very simple stuff.

For instance, I can’t count how many times I’ve ended up on a companies website and although they have their own domain name, the email address they have listed for contacting them is a bellsouth.net or earthlink.net or some other ISP email address instead of using their domain name. What’s the logic in this?

I see it quite often on business cards too where the email address for some company is an ISP or free email address. That just screams amateur to me and I’m much less likely to do business with them.

I posted your opinion, cause you bring up a point, but you missed my point. You don’t waste buzz or traffic.
This is not about Larry Platt. This is about when there is buzz, traffic, you build lists, relationships and then you make money.
There was a huge missed opportunity and I can prove it, cause we are doing it with http://www.raystevens.com
6 minutes on Fox News friday night turned into 5000 new email subscribers, and made money from the things for sale.
around the optin box. The follow up will make money later. “Where’s the beef?” was before the internet. If the network execs were so internet savy, why do they for the last nine years of American Idol send the customer, the credit card info, the email address to Steve Jobs and Itunes. I get Steve’s email marketing, not AI. I love the discussion.
Mike

Looking like a fool? Are we going to drop our pants or will we call people fools who dress ghetto? I’m not in the mood for either. I prefer to ignore fools. There’s no money in it. Clever marketing people also came up with nothing. I agree with them. There was no opportunity there.

Being new to the whole internet marketing concept … found this post very, very insightful … really made a lot of sense thinking about the opportunity it was. Thanks for the insight!

Joe

So I am having fun trying to make change in an industry I love and in trouble.

I am making head way with a few who listen and you will see more at my blog this year.
Just a few links to show you:
http://www.RayStevens.com
http://www.OneillsHuntingandFishingTips.com are 2 celebs in 2 niches listening to me today. We will see how it goes.
As for the “Pants”. he was a pawn in Fox’s reality show, they are the idiots. If they don’t start asking questions from those
who know, they could end up with NBC’s problems.