Archive for January, 2010

I want an internet discussion here. One, I admit I am a fan of American Idol.

The whole brand and what they created in the music business was marketing genius.

But when it comes to the internet, they are just sometimes plain stupid. Drop the ball, just like the rest of the entertainment industry, just don’t get it. Read music lessons by Seth Godin sometimes as well.

This past Wednesday night was the Atlanta auditions, so I was there as noble fan more than ever, I am from Atlanta, and I saw a fellow Atlantan, General Larry Platt who since the auditions was totally obscure become one of the top buzzes on the internet overnight. Wow the power of a hit TV show, you can create a buzz with the right content overnight.

Here’s the stupidity with this buzz that they missed out on.

Stupid #1 – Domain name, no website

1. The geniuses bought the domain name in Nov. ( They knew it would be a buzz, they own a hit TV show)

http://www.PantsOnTheGround.com is just a Go Daddy temp page, Go Daddy enjoy your Adsense money unless a Fox rep sees this post.

I would have had a squeeze page, the video pre-posted, ads for show, something!

2. Stupid #2 – Buy the downloads at Itunes.

Gee how hard is it to sell the downloads yourself and keep the customers, name, address, credit card info, upsell them other stuff. They had this knowledge since Nov. to make stuff.

I guess if network TV executives were geniuses, they would have kept Jay at 11:30 put a show at 10Pm with the ratings of American Idol. But as John Belushi used to say, But noooooooooo!

Pants on the ground is funny if haven’t seen it! Almost a million views in 1 day. The power of TV
and if they don’t start getting the internet, which I have been saying is just TV all along, they won’t be around, but the internet will!

Your thoughts, love a discussion here.

Mike

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